A new tool from Google to help you improve your paid search campaign results on Google.
Search funnels will be rolling out over the next few weeks and will be available to you if you are using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords. This great new tool will give you insight into the effectiveness of your AdWords and keywords by tracking the path of users prior to a conversion.
In the past, AdWords only tracked the ad that was clicked prior to a conversion. With Search Funnels, Google will report on search activity for up to 30 days prior to conversion.
How is this useful to you? By showing you whether an ad was clicked prior to conversion, you will be able to visualize assist relationships.
For example, you will be able to see if generic keyword searches contributed to conversion in a branded keyword search. This new reporting tool will help you build better ads to convert and retain more customers.
The new reports are in beta and will be available in your AdWords account in the coming weeks. There are 7 new report formats, some of which will include:
- Assisted Conversions
- First and Last Click Analysis
- Time Lag
- Path Length
Be sure to check out the Google Help Center for more questions on this new feature and watch for it in your AdWords account.
5 Easy Ways To Get Testimonials From Customers
Wednesday, March 31st, 2010Five of the best and easiest ways to get customer testimonials.
Customer Feedback
All companies need testimonials yet few know how to get them. Here are 5 tips to help you get more.
1. Create a testimonial form
Make up a testimonial form that asks customers specific questions about what they liked about doing business with you. Send the form to customers with some incentive offer to return it. Let customers know comments may appear on your website or in your marketing.
2. Survey customers
Use tools like Survey Gizmo or Survey Monkey to find out what customers think about you. Allow room for them to offer narrative answers. Those answers are your testimonials.
3. Use a flip camera
For less than $200, you can shoot HD quality video from a camera that fits inside your shirt pocket. Use the camera to capture customer comments about your products and services. It’s fast, easy and effective. You can shoot the customer comments and have it on YouTube (or your website) in a matter of minutes.
4. Use a record-a-call option
You can use automated or live calling services that will contact customers, interview them and record their comments. These customer comments can then be used in audio testimonial form or transcribed for written use. You can also get a recorded, toll-free line which allows customers to call and leave feedback at their discretion, another great tool for obtaining feedback and testimonials.
5. Offer an incentive
Many companies use giveaways and other incentives to obtain customer testimonials. They offer their customers a “reward” for the testimonial. The reward drives the number of responses, thereby accomplishing the business objective.
The correct use of testimonials in your marketing and selling can drive huge increases in your sales. Make getting testimonials a priority for your business and watch sales soar.
Tags: Customer Comments, Customer Surveys, Using Testimonials
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