Increase online lead generation, sales and lifetime customer value with security industry internet marketing blog

SCOTTSDALE, Ariz. – July 14, 2009 – Security Selling today announced the debut of its free security industry specific internet marketing blog, The Security Marketing Blog.

The new security industry internet marketing blog contains free information, tips and resources to help security companies, integrators and life safety companies increase online lead generation and sales.  It is updated at least twice weekly.

“Security companies everywhere need to increase incoming sales leads and sales through online channels,” said Brian Offenberger, president and founder of Security Selling.  “Our blog is a resource center for companies to get tips and tactics to succeed with internet marketing.

The blog can be found online at www.SecuritySelling.com/blog/

About Security Selling

Security Selling helps security companies, life safety companies and integrators increase sales and grow lifetime customer value through internet marketing.  The company provides training, marketing audits and web development/web marketing services for security industry clients.  Learn more at the company website at http://www.SecuritySelling.com.

Media Contact:

Dale Knauss

Online Marketing with RSS Ray

(602) 412-3426

It usually doesn’t take monumental efforts to accomplish great things. Often all you need is an extra degree. Watch the quick video on the link below to find out what I mean.

http://www.212movie.com/

Wow! What a turnout for the ISC Education webinar I conducted today. Over 500 people! The webinar was titled “Right On – No Bull” Lead Generation in a Tough Economy. The webinar was packed with put-to-work now tips to generate more leads through internet marketing.

See the presentation slide set here

We’re often asked about our core beliefs relating to security and life safety marketing and advertising.  Here are our answers:

• Your only objective in marketing or advertising is to sell something at a profit or to lower costs. You should consider “brand awareness,” if it happens, to be a lucky byproduct of the marketing/advertising.
• Marketing or advertising should always contain a specific offer (s).
• You must focus on solving customer problems or needs. They don’t care about your company or products until they feel you can help them.
• Ad and marketing creative must be presented from the customer’s point of view.
• You must always give the customer a reason to respond NOW.
• Your offers and marketing will always include clear instructions to the customer about how to respond.
• You only ask prospects and customers for the MINIMUM amount of information necessary to complete the transaction.
• Always protect the customer with a published policy concerning your use of their personal information.
• ALWAYS track and measure the impact of your advertising/marketing.
• You continue to communicate with prospects and customers using PROFIT PATH PLANNING PRINCIPLES.

There you have it. Those are our core foundational beliefs about marketing and advertising for security and life safety companies. Now you have our opinion…leave us yours in the comments section for this posting!

Dealer Complaint About Existing Services Leads to Industry Specific Web Marketing Agency

SCOTTSDALE, Ariz. – April 8, 2009 – Security industry veteran and internet marketing expert Brian Offenberger today announced the opening of Security Selling – a web marketing agency helping security companies, life safety companies and integrators increase online sales.

The inspiration for Security Selling came from a security dealer complaining about the poor quality of web companies able to understand his business, recalled Offenberger, president and founder of Security Selling.  “The dealer complained that his website never produced leads and how hard it was getting to find new customers via traditional marketing methods,” said Offenberger.  “And on top of it all, he couldn’t find a web company that understood the industry, its customers or its products.”

The idea that there could be a better way to increase online sales for security companies, life safety companies and integrators caught the attention of Offenberger, a 20+ year management veteran of the industry and a certified internet marketing expert.  Pounds of almond M & M’s later, Security Selling was born.

“If the dealer wants to learn about internet marketing, we have free and low-cost training to teach them to do-it-themselves or how to better interact with their web company,” said Security Selling Member Director Caryl Carpenter.  “We can also do the website marketing work and reporting for them to ease the burdens and maximize their marketing results.”

Unlike other web marketing companies, Security Selling is built with certified web marketing experts that also have industry experience – lots of it.  Offenberger has more than 20 years senior management experience in the security and life safety industries, being part of the management team of an SDM Magazine Dealer of the Year and as Director of the Western U.S. for the fire and life safety division of Siemens.  He’s also a certified web marketing specialist by the eMarketing Association, Google, Yahoo and others.

Key services offered by Security Selling include:

Club Memberships: Members get special monthly training and twice weekly updates about online marketing best practices important to security companies, life safety providers and integrators.  Members also receive private consultations with marketing experts and access to the Security Selling Member’s Only website, packed full of put-to-work now web marketing information.

Training and Coaching: Security Selling is re-engineering the sales and marketing process with practical, effective training about marketing and selling in the internet era.  An array of programs for teaching industry specific online marketing best practices is available, as well as an innovative program for teaching salespeople how to use the internet to sell more at higher margins.

Web Development and Web Marketing: Security Selling builds custom websites and web marketing solutions, all designed to increase website traffic while converting that traffic into leads and sales.  Security Selling helps with things like search engine optimization (SEO), paid search advertising (PPC), website conversions, web effectiveness analytics, email and rss marketing, social media marketing, social networking and other business performance issues.

Those interested in learning more about Security Selling can visit http://www.SecuritySelling.com.  Security Selling is a division of Right On – No Bull Marketing, LLC.

About Right On – No Bull Marketing, LLC.

Right On – No Bull Marketing’s effective web marketing strategies and tactics produce profits for service and retail companies every day.  Originally formed in 2005 as BizGrowth Consulting Solutions, the company changed its name to Right On – No Bull Marketing in late 2008 to coincide with a book written by the company founder under the same name (book release in Fall 2009).  Right On – No Bull Marketing websites and web marketing programs provide businesses of all sizes measurable results while increasing sales, profits and lifetime customer value.  Right On – No Bull Marketing is headquartered in Scottsdale, Arizona and is also the producer of the radio show, Online Marketing with RSS Ray, heard weekly on wsRadio.com, the internet’s leading talk radio station reaching more than 3.5 million listeners.