Ever wondered the secret to getting your blog posts shared on Facebook and other social media sites?

You might have heard it’s more of an art then a science to succeed and that’s probably right. However, if blog writing is an art, than simple headlines are like paint brushes.

According to social media scientist, Dan Zarrella, the simpler your article headline is, the more likely people are to share it on Facebook. According to his research, blogs with headlines at the 2^nd grade level are shared on Facebook 49% more often than those written at a 15^th grade level!

Here’s a full breakdown of how headline reading grade level changes the average Facebook share amount:

Check out Dan’s fantastic blog for a nice graph of this effect.

Next time you’re writing a headline, remember how simplicity can effect you’re overall results and take a few extra minutes to create a fantastic title.