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	<title>The Security Marketing Blog &#187; Facebook</title>
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		<title>The Importance Of Simple Blog Headlines</title>
		<link>http://securityselling.com/blog/2010/05/20/the-importance-of-simple-blog-headlines/</link>
		<comments>http://securityselling.com/blog/2010/05/20/the-importance-of-simple-blog-headlines/#comments</comments>
		<pubDate>Thu, 20 May 2010 17:00:30 +0000</pubDate>
		<dc:creator>dalek</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dan Zarrella]]></category>
		<category><![CDATA[Facebook Marketing]]></category>

		<guid isPermaLink="false">http://securityselling.com/blog/?p=219</guid>
		<description><![CDATA[<p><strong><em>How headline simplicity can result in your blog content being shared 49% more often on Facebook. </em></strong></p>
<p>Ever wondered the secret to getting your blog posts shared on <a href="http://www.facebook.com/">Facebook</a> and other social media sites?</p>
<p>You might have heard it’s&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong><em>How headline simplicity can result in your blog content being shared 49% more often on Facebook. </em></strong></p>
<p>Ever wondered the secret to getting your blog posts shared on <a href="http://www.facebook.com/">Facebook</a> and other social media sites?</p>
<p>You might have heard it’s more of an art then a science to succeed and that’s probably right. However, if blog writing is an art, than simple headlines are like paint brushes.</p>
<p>According to social media scientist, <a href="http://danzarrella.com/bio">Dan Zarrella</a>, the simpler your article headline is, the more likely people are to share it on Facebook. According to his research, blogs with headlines at the 2<sup>nd</sup> grade level are shared on Facebook 49% more often than those written at a 15<sup>th</sup> grade level!</p>
<p>Here’s a full breakdown of how headline reading grade level changes the average Facebook share amount:</p>
<table style="border: 1px solid #000; margin-left: 100px" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr style="text-align: center;">
<td style="border: 1px solid #000000; padding: 30px; text-align: center;">2nd Grade: <span style="color: #0C0">+32%</span></td>
<td style="border: 1px solid #000; padding: 30px">9th Grade: <span style="color: #0C0">+10%</span></td>
</tr>
<tr>
<td style="border: 1px solid #000; padding: 30px">3rd Grade: <span style="color: #0C0">+20%</span></td>
<td style="border: 1px solid #000; padding: 30px">10th Grade: <span style="color: #F00">-15%</span></td>
</tr>
<tr>
<td style="border: 1px solid #000; padding: 30px">4th Grade: <span style="color: #0C0">+10%</span></td>
<td style="border: 1px solid #000; padding: 30px">11th Grade: <span style="color: #F00">-4%</span></td>
</tr>
<tr>
<td style="border: 1px solid #000; padding: 30px">5th Grade: <span style="color: #0C0">+15%</span></td>
<td style="border: 1px solid #000; padding: 30px">12th Grade: <span style="color: #F00">-10%</span></td>
</tr>
<tr>
<td style="border: 1px solid #000; padding: 30px">6th Grade: +0%</td>
<td style="border: 1px solid #000; padding: 30px">13th Grade: <span style="color: #F00">-7%</span></td>
</tr>
<tr>
<td style="border: 1px solid #000; padding: 30px">7th Grade: <span style="color: #F00">-10%</span></td>
<td style="border: 1px solid #000; padding: 30px">14th Grade: <span style="color: #F00">-11%</span></td>
</tr>
<tr>
<td style="border: 1px solid #000; padding: 30px">8th Grade: <span style="color: #0C0">+3%</span></td>
<td style="border: 1px solid #000; padding: 30px">15th Grade: <span style="color: #F00">-17%</span></td>
</tr>
</tbody>
</table>
<p>Check out <a href="http://danzarrella.com/simple-language-gets-shared-more-on-facebook.html">Dan’s fantastic blog</a> for a nice graph of this effect.</p>
<p>Next time you’re writing a headline, remember how simplicity can effect you’re overall results and take a few extra minutes to create a fantastic title.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Facebook Insights in Your Inbox</title>
		<link>http://securityselling.com/blog/2010/03/19/facebook-insights-in-your-inbox/</link>
		<comments>http://securityselling.com/blog/2010/03/19/facebook-insights-in-your-inbox/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 17:00:46 +0000</pubDate>
		<dc:creator>KateO</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook Insights]]></category>

		<guid isPermaLink="false">http://securityselling.com/blog/?p=173</guid>
		<description><![CDATA[<p><strong><em>You may have noticed some new email in your inbox this week if you’re a Facebook page administrator. </em></strong><a href="http://www.facebook.com/"><strong><em>Facebook</em></strong></a><strong><em> has begun sending weekly email updates about your page directly to your inbox.</em></strong></p>
<p style="text-align: center"><strong><em></em></strong></p>
<p>Facebook has quietly started sending&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong><em>You may have noticed some new email in your inbox this week if you’re a Facebook page administrator. </em></strong><a href="http://www.facebook.com/"><strong><em>Facebook</em></strong></a><strong><em> has begun sending weekly email updates about your page directly to your inbox.</em></strong></p>
<p style="text-align: center"><strong><em><img class="aligncenter size-medium wp-image-172" title="facebook-logo-main_Full" src="http://securityselling.com/blog/wp-content/uploads/2010/03/facebook-logo-main_Full-300x112.jpg" alt="facebook-logo-main_Full" width="300" height="112" /></em></strong></p>
<p>Facebook has quietly started sending out something new  this week: <a href="http://www.facebook.com/help/?page=1030">Facebook Insights</a> by email. While no official announcement has been made, Facebook page  administrators have been buzzing online about the new emails. Many of them have  been pleasantly surprised with this move by the social media giant.<br />
  While fairly simple in format, the emails include very  useful information for tracking activity on a Facebook page. Page administrators  should find the following in their email digests from Facebook:</p>
<ul>
<li>The number of new page fans and the total  number those pages have</li>
<li>The number of Comments, Wall Posts, and  Likes those pages have received in the last week plus a tally for last week</li>
<li>The total number of visits the page has  receiving both this week and last</li>
</ul>
<p>These emails are in a simple text format and include  links to encourage the less savvy page administrator to grow these numbers.  Facebook is taking suggestions on improving  this new feature and you can expect to see more changes to the email digests in  the future.</p>
<p>Don&#8217;t forget to <a href="http://www.facebook.com/AlarmMarketing?ref=ts">become a fan of Security Selling  on Facebook</a> for important marketing tips and information you can&#8217;t get  anywhere else.</p>
]]></content:encoded>
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		<item>
		<title>Salesperson 3.0: How Security Salespeople Can Use The Internet To Sell More Right Now</title>
		<link>http://securityselling.com/blog/2010/02/17/salesperson-3-0-how-security-salespeople-can-use-the-internet-to-sell-more-right-now/</link>
		<comments>http://securityselling.com/blog/2010/02/17/salesperson-3-0-how-security-salespeople-can-use-the-internet-to-sell-more-right-now/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 21:22:00 +0000</pubDate>
		<dc:creator>brian</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ISC]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[Brian Offenberger]]></category>
		<category><![CDATA[ISC Education]]></category>
		<category><![CDATA[Security Selling]]></category>

		<guid isPermaLink="false">http://securityselling.com/blog/?p=137</guid>
		<description><![CDATA[<p><strong><em>On February 16<sup>th</sup>, Brian Offenberger, Founder of electronic security internet ad agency Security Selling presented a webinar to ISC Education on how to use the internet to increase sales and boost profits. Find out how to view the slides from</em></strong>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong><em>On February 16<sup>th</sup>, Brian Offenberger, Founder of electronic security internet ad agency Security Selling presented a webinar to ISC Education on how to use the internet to increase sales and boost profits. Find out how to view the slides from his presentation!</em></strong></p>
<p><center><strong><em><img class="aligncenter size-full wp-image-139" title="salesperson-cap" src="http://securityselling.com/blog/wp-content/uploads/2010/02/salesperson-cap.jpg" alt="salesperson-cap" width="400" height="300" /></center><br />
</em></strong></p>
<p>Brian Offenberger, Founder of electronic security internet marketing agency Security Selling, presented a webinar to ISC Education on February 16<sup>th</sup>. This webinar taught salespeople how to start increasing sales and boosting profits! To check out the slides from the presentation and start finding out how to grow your sales, <a href="http://www.facebook.com/#!/pages/Scottsdale-AZ/Security-Selling/86325277021?ref=ts">become our fan on Facebook</a> and gain access to exclusive content just for fans! The slides are posted under the “Free Stuff” tab on Security Selling’s Facebook fan page and are only available to our fans.</p>
<p>This presentation shows you…</p>
<p>• Easy ways to prospect for new customers using the internet</p>
<p>• How to use Facebook, LinkedIn, Twitter, email, text messaging, teleseminars, webinars and more to increase prospects, leads and sales</p>
<p>• Automated selling practices to up-sell, cross-sell and retain customers</p>
<p>• Free tools to help you sell more with less stress</p>
<p>To see the slides from this webinar, <a href="http://www.facebook.com/#!/pages/Scottsdale-AZ/Security-Selling/86325277021?ref=ts">become our fan on Facebook</a> and gain access to them in the “Free Stuff” tab. In addition to these slides, you will have access to tons of other exclusive content, just for our fans!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Redesign Requires You To Update Your News Feed</title>
		<link>http://securityselling.com/blog/2010/02/11/facebook-redesign-requires-you-to-update-your-news-feedd/</link>
		<comments>http://securityselling.com/blog/2010/02/11/facebook-redesign-requires-you-to-update-your-news-feedd/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:54:08 +0000</pubDate>
		<dc:creator>KateO</dc:creator>
				<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://securityselling.com/blog/?p=125</guid>
		<description><![CDATA[<p><strong><em>If you have not been seeing all of your Facebook friends’ updates, it is because you need to increase the number of friends’ updates it shows at one time. Follow these simple instructions to start seeing more updates in your</em></strong>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong><em>If you have not been seeing all of your Facebook friends’ updates, it is because you need to increase the number of friends’ updates it shows at one time. Follow these simple instructions to start seeing more updates in your Facebook News Feed.</em></strong></p>
<p>You may have noticed the big changes on <a href="http://www.facebook.com" target="_blank">Facebook</a> recently. With the redesign, you are no longer seeing all news feeds and updates. Facebook has been randomly selecting only 250 updates to show you every time.</p>
<p>There is a way to change this. Follow these steps and you will be able to see all updates again.</p>
<ol>
<li>Go to the home page.</li>
<li>Select  “Most Recent”</li>
<p><img class="alignnone size-full wp-image-126" title="news-feed-5000" src="http://securityselling.com/blog/wp-content/uploads/2010/02/news-feed-5000.jpg" alt="news-feed-5000" width="532" height="48" /></p>
<li>Scroll to the bottom of the page</li>
<li>Click “Edit Options”</li>
<p><img class="alignnone size-full wp-image-127" title="edit-options-5000" src="http://securityselling.com/blog/wp-content/uploads/2010/02/edit-options-5000.jpg" alt="edit-options-5000" width="521" height="34" /></p>
<li>Reset the maximum number of friends shown in Live Feed.</li>
</ol>
<p><img class="alignnone size-full wp-image-128" title="fb-friends-5000" src="http://securityselling.com/blog/wp-content/uploads/2010/02/fb-friends-5000.jpg" alt="fb-friends-5000" width="615" height="433" /></p>
<p>You should now be able to see all Facebook updates in your News Feed! Don&#8217;t forget to become a fan of <a href="http://www.facebook.com/pages/Scottsdale-AZ/Security-Selling/86325277021" target="_blank">Security Selling on facebook</a> for access to exclusive content just for our fans!</p>
]]></content:encoded>
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