Watch a recording of this ISC Education webinar, presented by Security Selling founder Brian Offenberger, that is jam-packed with online marketing tips and tricks.
Do you want to learn 8 free or low cost ways anyone can use to improve website marketing results? Last week, Security Selling founder Brian Offenberger presented a webinar on this topic for ISC Education.
This webinar will show you easy ways to soar to the top of Google rankings, how to convert more website visitors into leads and customers, how to DOUBLE your number of website leads, and insider’s secrets at improving lifetime customer value.
Three simple, yet fundamental changes that you can make right away to significantly improve your marketing results.
In today’s competitive environment, security, life safety, and integration companies need more than just a flashy advertisement, a basic website, and low prices to get ahead.
For your business to be successful, you need to fundamentally change the way you think and act to increase your sales and skyrocket your profits.
In this week’s Friday Tip, CEO and Founder of Security Selling, Brian Offenberger, offers three simple, yet fundamental changes that you can make right away to significantly improve your marketing results.
At just under 5 minutes long, this video is well worth your time. Check it out:
Learn how to use social networking site LinkedIn to improve your search engine rankings.
Many small businesses, especially local businesses, ask us if they can benefit from participating in social media networks.
We always answer with a hearty “YES” and advise most to start with LinkedIn.
There are LOTS of reasons for your small business to be on LinkedIn. The big reason I want to share with you now is how LinkedIn helps increase your natural (organic) search engine rankings.
Why LinkedIn
As a network of about 45 million business professionals, LinkedIn is viewed as an established authority site by Google and other search engines. This makes LinkedIn a powerful resource for you in your search engine marketing efforts.
What To Do
Set your business profile to be public – this enables search engines to see your profile, index the information and return it within search results…this is a must starting point for higher search rankings.
Customize your links – instead of using the default setting of “my website,” “my blog,” etc., customize them with carefully selected descriptive phrases used by people searching for what you sell…instead of “My Website” label it “Birmingham Security Services,” as an example.
Use Your LinkedIn URL – your public LinkedIn URL must be optimized for search engines. LinkedIn allows you to specify what you want in your URL…it does not have to be your name or company name. Yep, that means I could make my URL www.LinkedIn.com/in/birminghamsecurityservices instead of www.LinkedIn.com/in/BrianOffenberger. See how I’ve got my key search phrase in the URL? That’s golden in helping you achieve higher search engine rankings for the search term in the URL. Make it a good one. You set this up at the “Your Public Profile URL” section within your LinkedIn profile.
Employees – make sure your key employees have profiles within your company LinkedIn profile. These can be indexed by search engines as well to return further search results for your company.
There’s little doubt LinkedIn can help your company, even local companies, achieve higher natural search engine rankings. Apply these tips and let me know how they help you.
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About Security Marketing Blog
The Security Marketing Blog is your resource center for sales and marketing tips to increase your online sales. Written and maintained by security industry professionals with expertise in internet marketing, the blog is owned by Security Selling, an internet marketing agency serving the security and life safety industries.