Are your customers already on Facebook just waiting for an easy way to connect with you?

There’s a fast and easy way to find out. Here’s how:

• After logging in to Facebook, click the Ads and Pages button. It’s the second leftmost button at the bottom of your screen.

• Next click Create an Ad button. It’s the big green one near the top right of the screen.

• On the next screen type in any Destination URL (I use google.com). You will also need to type in a Title and Body Text. It doesn’t matter what you type here as you won’t be using it. Once you’ve typed something, click Continue.

• Now you can enter in the demographics you’re interested in. To narrow by city, click the circle By City next to the Location options and type in your city.  Be sure to select whether you want to include cities within 50 miles of your city as well.

• Check or type in any other characteristics of your market that you want to include in your user demographic estimate.

• Scroll to the bottom of the page and look at the Estimate:. This is the number of active Facebook users that Google estimates fit into your demographic selection. Here’s a sample estimate I got:

That’s it; you can now discover exactly how many people you can reach using Facebook marketing.

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