Facebook is launching a new service that may become a great new sales channel for the security industry. The new service is called Facebook Questions, and it’s going to change the way businesses and Facebook users interact.

Instead of someone searching Google for the answers to life’s questions, they now can ask the entire Facebook community. For example: If someone had a question on dome vs. box security cameras, he or she could post it on Facebook Questions and get a variety of perspectives on the issue.

With Facebook Questions, marketers in the security industry will have a new direct point of access to Facebook users interested in security systems.

Security marketers will then have the potential to establish a relationship with Facebook users by providing them helpful, insightful tips on their security needs.

Below is a screen shot of how users will post their questions. We should note that Facebook will likely moderate Facebook Questions to ensure there are quality questions and answers.

Facebook will use keyword tags to organize questions into different subject categories to make it easy for security marketers to find the questions they can answer.

The Bottom Line

Unlike some of its competitors — Yahoo! Answers, Quora and LinkedIn Answers – we think Facebook Questions will be an immediate hit because of the 500 million users on Facebook.

Facebook Questions will become a place where you can build relationships with potential sales leads. You’ll be able to share case studies as well as interesting facts and figures to become a thought leader in business and home security.

Interacting directly with Facebook users immediately after the launch of Facebook Questions will allow you to get an edge on the competition by being the first to establish your expertise.